For the Dream Weeknd 2024 merchandise design, our objective was to create a captivating artwork that truly embodies the lively spirit of the yearly event in Negril, Jamaica. Initial stages involved sketching out 10 concepts (just offering a glimpse of a selection). The next phase entails presenting these drafts for feedback to determine the preferred design direction. Following alignment on the preferred concept, the focus shifts to refining the color palette, finalizing layout details, and perfecting all visual elements.