Rebranding done for AS Laundromat out in NY. The client’s main request was to ensure a coral and the color coral were used in the brand’s identity, as this embodied their main characteristic: community. The aim was to show that, as well as their ties to the Caribbean and the sea. Because of this, water-inspired colors were chosen to accompany the coral. Their prior imagery was the ‘AS,’ so I took that and repolished it to give it a more professional feel, which in the end also complemented its place in time and their years of service.