Branding for Frazsiers Whip FL. This project was different from anything I’ve done before, and it reflects a changing scene in the design industry. The initial imagery for the brand was generated by the client using AI. It brought their concept to life, but my responsibility was to adjust and refine the minor details, the parts AI weren’t able to complete. It reminded me of one thing: AI may advance over time, but nothing can replace the human touch that design relies heavily on. Outside of those adjustments, my other responsibilities included palette selection and presentation. The colors were chosen to represent characteristics of the brand’s home.